Practical guides and thinking on digital presence, content creation, and AI tools, written for NZ business owners.
Step by step, no experience needed. Download it and work through it at your own pace.
I'm always looking at ways to make content creation easier. If you'd like to hear about what I find, add your email and I'll keep you updated.
Built around what my clients struggled with: time, being on camera, editing and tech. The stages I went through, so you can build your own, or use my ready-made one.
Read the articleWhy your own voice works better than a hired one, what the Video Content Kit does with a phone voice memo, and what it cannot fix.
Read the articleHating the camera is the most common reason business owners stop making video. Here are the two ways around it, what each one costs you in time, and how to pick the right one.
Read the articleA voice twin is a clone of your own voice you lay over B-roll footage, so you make video content without a camera or reading scripts. Here's how it works, the ways businesses use it, and where it fits after the Video Content Kit.
Read the articleAs far as I'm aware, I'm still the only person building AI video digital twins for business people in New Zealand. Here's what's really happening: ethics and labelling, how long filming takes, how easy it is to learn, and why New Zealand is only just catching up.
Read the articleThe twin delivers the video. Here's the part nobody asks about: everything that happens between raw footage and a finished, on-brand piece, and why that used to be the slow, expensive part.
Read the articleWhat goes wrong when you build a digital twin, and the six things that would have saved the most time if I'd known them going in. Full video included.
Read the articleMaking content takes too long, and that is why it never gets made. Your own voice is the easiest way into AI content, and it keeps building trust with your audience. Here is how to make a professional AI voice twin and use it.
Read the articleThe word gets used a lot. Here is what a digital twin is, what a real session looks like, why some look terrible and some look convincing, and who should and should not get one.
Read the articleWhen clients started generating their headshots with AI, my bookings softened. Here's why I chose to learn the technology rather than resent it, and how I decide who a digital twin is really for.
Read the articleWhen a digital twin or AI video looks cheap, it is almost never the software. Here's what really separates a twin that looks like you on your best day from one that lands in the uncanny valley.
Read the articleA website is an easy cost to cut in a tight economy. Here's how to slash what you pay to run it, without losing the Google ranking that brings you work.
Read the articleI was running three websites on platforms that charged me every year and limited what I could change. Here's how I rebuilt them on a free stack, and what I learned along the way.
Read the article