Practical guides and thinking on digital presence, content creation, and AI tools, written for NZ business owners.
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When clients started generating their headshots with AI, my bookings softened. Here's why I chose to learn the technology rather than resent it, and how I decide who a digital twin is really for.
Read the articleWhen a digital twin or AI video looks cheap, it is almost never the software. Here's what really separates a twin that looks like you on your best day from one that lands in the uncanny valley.
Read the articleI was running three websites on platforms that charged me every year and limited what I could change. Here's how I rebuilt them on a free stack, and what I learned along the way.
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